For the cost conscious, open source seems a good place to start. After all, all the best things in life are free. Well, for the short term they are but what about the future? What about risk versus reward? What about well thought out product roadmaps? What about... hang on. It's all well and good scaremongering about doing your homework about open source, but where's the mark scheme for proprietary software? Where's the well thought out roadmap for the software you bought last year? Did it deliver? Did you even read it?

This isn't about open source v's proprietary, this is about delivering change, living up to the hype and fulfilling promises. This also means tech should be selling itself on its track record. Software which has proven itself to be growing, adaptable and successful needs to sell itself as such.