It is no surprise that as children we are our most creative. A mix of an unconstrained imagination and a sense of naivety that anything is possible.
Whether it is an increased level of cynicism that develops as we progress through life, an acceptance that not all ideas can become reality, or the fact that we are incentivised to deliver against our commitments and commit to deliver what is known and achievable; this drop in creativity is only going to stifle innovation.
In a day and age where employers are striving for creative thinkers, problem solvers and innovation - now is the time to challenge ourselves to find ways to harness that free, creative and uninhibited thinking that we had as children.
George Land identifies the need to separate out divergent and convergent thinking, and Thomas Triumph highlights some tools and techniques that we could all introduce into our personal and work life to stimulate creativity. Either way this is fascinating and illustrates how the typical work environment may not be suitable for creative thinking and innovation.
Personally this signals the need to find time at home and work to be yourself, be impulsive, try new things, challenge the norms, openly express your emotions, learn and have fun.
Don't get me wrong, there is always a need for pragmatism, responsibility, structure and delivering known outcomes. But if we can find ways to unlock our minds and cast aside our preconceptions to allow ourselves to tap into that child-like creativity, in my opinion this can only bring us new ideas, greater engagement, increased productivity and potentially an improved sense of general well-being...
98% of the kids tested at the creative genius level. Five years later, Mr. Land tested the same group of kids at ten years old. This time, the percentage scoring a genius rating dropped to 30%. Land tested the group again when they were 15 years old. This time the percentage scoring as geniuses dropped to 12%. And what percentage of adults scored as creative geniuses? Over the years, the test has been applied to over 280,000 adults, and 2% of the adults tested rate as creative geniuses.