Marketing and Salespeople take note! This may be a tech article but the possibilities this little piece of technology opens up are very important to you!

Ever heard of A/B testing?  Testing in production?  Sounds scary?  It really shouldn't be!  Azure Web Apps support simple swap in/out of applications and even splitting your traffic over multiple versions of the same application.  

Mix this with some simple analytics and you have a powerful set of data about your website usage  - do visitors buy more from a 3-step workflow or a single page submission? What is the perfect balance of advertisements?  What is more engaging, chat to a bot or chat to a person?