Technology is enabling profitability in insurance.  Not only by improving efficiencies but by also focussing on customer interaction from Point of Sale through to Claims. 

The question is if this technology is so successful why has not the whole industry drunk the Kool-Aid and benefitted from this first wave?

New entrants such as Lemonade have no IT Legacy.  Large insurers have traditional models of silos across all lines of business (each being "unique"!), and silos of function. 

It will take a strong CEO to implement this broad brush approach.  However, utilising business partners who understand technology and insurance can assist them either with tentative steps or substantive strides.

Who will lead from the traditional players and drink from the well of Insurtech?