2017 sees the iPhone marking its 10th anniversary (maybe the next gen iPhone will be made from tin!) and no-one can deny the impact that it, and its Android counterparts, have made on our lives and the way we interact with a multitude of businesses.
One notable positive impact has been how various app vendors utilise gamification to engage with their users; and motivates them to do things that benefit the vendor.
Some great examples spring to mind:
Waze, the navigation app that gives you points for just using it and also for reporting road traffic incidents (in a safe and responsible manner of course).
Then there's the Aviva Drive app that brings a competitive edge to becoming a safe driver, and then rewards you with a lower premium!
From a Fintech perspective I'd also add Monzo - the prepaid credit card looking to become a full blown bank. It's rich featured app helps you keep track of spending and I'm finding that it also encourages saving too.
Carefully considered, incorporating gamification into a mobile strategy could help both insurers to reduce claims, and customers to reduce premiums.
Among the various digital techniques the insurance industry is exploring to more effectively engage its customers, gamification stands out as potentially one of the most effective